On Tuesday, March 27, Bob and I attended a vendor show presented by the local chapter of the National Association of the Remodeling Industry (NARI). We like to attend these shows as it gives us a chance to talk with manufacturers and other companies about their products, to learn how they should be installed or used, and to be able to identify them in the field.
Many vendors had demonstrations, but the best one was put on by the CTS Cement Company, makers of Rapid Set cement mixes. Here’s Technical Service Representative Joseph Kammerzell displaying the tools he will be using during his demonstration:
Yes, that’s an 18-volt cordless drill in his right hand, with a mixer blade attachment. And in his left hand is a standard cocktail shaker. He used both to mix the product, then poured the mix into…
…martini glasses! The garnish was raspberry candies skewered by construction screws instead of toothpicks!
Within just a few minutes, these were indeed very “stiff” drinks!
That is very cool and apparently CTS knows how to focus in and target its demographic. All they need are power tools and alcohol.
I love it when people add a little humor to what they are selling or somehow make their pitch a little unique. Those are the ones who are remembered and rightly so!
Betsey – San Diego Home Inspector